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Midland is a small town with a simple internet map. On the network-owner map, Rogers is the only company with cable lines in town, and Bell fibre is mapped across most of it. Midland had 17,817 people in the 2021 census, and for live TV, the line into your home and the Wi-Fi inside it decide how smoothly it plays. Here’s how Midland is wired, what Boom TV needs, and how to test it on your own connection first.
A Georgian Bay town in Simcoe County
Midland is a town on Georgian Bay, at the southern end of the 30,000 Islands, and the northern anchor of Simcoe County. It was incorporated as a village in 1878 and as a town in 1890. It covers about 35 square kilometres of land, and it grew 5.7% between the 2016 and 2021 censuses.
Its neighbours are Penetanguishene, the townships of Tiny and Tay, and Beausoleil First Nation. Midland and Penetanguishene together make up the local metro area.
Rogers cable, Bell fibre
An independent coverage map built from CRTC network-owner filings (the CRTC is Canada’s telecom regulator) splits Midland into 5 zones:
- Rogers is the only cable (coaxial) owner listed, mapped in all 5 zones. Rogers fibre is mapped in 2 of them.
- Bell fibre-to-the-home is mapped in 4 of the 5 zones, and Bell’s older DSL in all 5.
- Fixed wireless is mapped in every zone, with several companies listed, and satellite everywhere too.
These are shares of a handful of mapped zones, not homes, so check your own address.
New fibre around Midland
SWIFT, a non-profit regional broadband project, announced in December 2024 that four subsidised fibre projects in Simcoe County were complete. Together they reached more than 12,590 previously underserved homes and businesses. Bell’s networks in that program took in the Towns of Midland and Penetanguishene and the townships of Tiny and Tay, among others.
If you live just outside town or out in the townships and were on a slow line before, it’s worth asking whether that fibre now reaches your address.
Boom TV works on any home connection that meets the speeds below. Test it on your own line with the free trial. It’s an app you install and sign into, so nothing is installed on the line. Boom TV doesn’t change anything on your internet account.
How much speed you actually need
Boom TV’s recommended speeds, per stream:
| What you’re watching | What you need |
|---|---|
| 4K | about 25 Mbps |
| Full HD (1080p) | about 10 Mbps |
| More than one screen | add each stream together |
For Midland, that coverage map lists cable at up to 1.5 Gbps and fibre at up to 8 Gbps. DSL is listed at 5 to 100 Mbps and fixed wireless at 25 to 250 Mbps. Boom TV works on any home connection that meets the speeds above. Test it on your own line with the free trial.
Test where and when you watch: on the device in the TV room, in the evening. A 4K TV and an HD stream on a tablet need about 35 Mbps between them.
If a fast connection still buffers, check inside the home first:
- Use the 5 GHz Wi-Fi band, not 2.4 GHz.
- Run Ethernet to the main TV if you can.
- Keep the router out of basements and cabinets. Walls and floors cost signal.
- Count everyone on the network. Downloads and video calls share the same connection as your TV.
Getting set up in Midland
- Start the free 24-hour trial. Test it in the evening, on the TV you actually use.
- Install the app on your streaming stick, TV box, smart TV, phone, tablet or computer, and sign in with the details sent by email.
- Connect over 5 GHz Wi-Fi or Ethernet and watch a full evening. If it plays cleanly, choose a plan on the plans page.
No technician, no new wiring and nothing to return.
Frequently asked questions
Does Boom TV work on Rogers internet in Midland?
Yes. Rogers owns the cable network in Midland, and Boom TV runs over it the same way it runs over Bell fibre. Boom TV doesn’t change anything on your internet account.
Does it work in Penetanguishene, Tiny or Tay?
Yes, wherever you have a reliable home connection. Aim for about 10 Mbps per HD stream, test in the evening, and use the free trial before you pay.
What if I’m on fixed wireless or DSL?
That coverage map lists DSL at 5 to 100 Mbps and fixed wireless at 25 to 250 Mbps. Boom TV works on any home connection that meets the speeds above. Test it on your own line with the free trial.
What do I need for 4K?
About 25 Mbps per 4K stream, plus a device that supports 4K.
Is there a free trial?
Yes. It lasts 24 hours and is free. Start the trial or see the plans.
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